Fabio Rodrigues is an Executive Creative Director at FCB Health New York, where he leads a department of more than 50 creatives united by one goal: to make work that matters. A builder of teams and ideas, Fabio is known for blending bold imagination with sharp strategic vision, producing campaigns that drive cultural conversation as much as they deliver business results.
His portfolio spans some of the world’s most influential healthcare brands, with campaigns for Eli Lilly, AstraZeneca, GSK, Johnson & Johnson, and P&G. As the creative lead behind Cologuard’s acclaimed “Skip the Drama” campaign, Fabio helped set a new benchmark for how healthcare advertising can entertain, educate, and save lives. His approach combines creativity, technology, and uncompromising craft—always anchored in real human insight.
Over his career, Fabio’s work has earned global recognition: more than 20 Cannes Lions (including a Grand Prix), 27 Clios (including a Grand Clio), and 30 One Show awards (including Best of Discipline). In 2021, The One Show ranked him the most awarded creative in Health & Wellness and one of the top 10 most awarded creatives in the world.
For Fabio, creativity is a force to solve hard problems, whether helping people navigate chronic illness or inspiring a national dialogue on gun violence. His relentless curiosity and drive fuel work that doesn’t just win awards, but shifts perceptions and moves culture.
(And yes, he still wrote this in the third person. Yes, it’s just as awkward as it sounds.)
